27 september 2021

The 10th International Pet Industry Exhibition “ParkZoo 2021”

According to the established autumn tradition the International Specialized Pet Industry Exhibition “ParkZoo” was held from September 22 to September 24. This year visitors, experts and professionals from all over the world could take part in the exhibition in two formats – offline and online at the special exhibition platform “ParkZoo Digital”.

Pushing the Boundaries!

Pi-Pi Bent® continues to win the hearts of cat lovers and expands to ANOTHER CONTINENT!
16 september 2021

Pi-Pi Bent® Wins World Branding Awards Once Again

The prestigious World Branding Awards, celebrating the achievements of the world’s greatest brands, now in its 13th edition, took place on September 9th in London in an online format.
25 december 2019

Bright new product of the outgoing 2019 - Kotyara Nature

Leading® company presents а new lineup of clumping cat litters Kotyara with improved composition and increased protection against unpleasant odors. Completely natural, environmentally friendly composition based on the mix of volcanic bentonite clays is natural and comfortable for cats. We have updated not only the composition of cat litter, but also transformed the packing exterior. The restrained black package was replaced by a bright modern image with the brutal Siberian cat. Cat litter Kotyara will be a good help in every home where there is a cat. At the end of October two new items have been already on sale.
26 july 2019

Cat Litter Pi-Pi Bent got the “Brand of the Year” award of the World Branding Awards for the second time

Dear friends, we happy to announce that cat litter «Pi-Pi Bent» became the Brand of the year once again according to the prestigious international award "World Branding Awards. Animalis". In 2017 Pi-Pi Bent for the first time became the only one Russian brand - winner “Brand of the Year” award in the category “Cat Litters”.
10 july 2017

The cat litter "Pi-Pi Bent" became the "Brand of the Year" according to the prestigious international award "World Branding Awards"

On June 21 in Vienna in the former residence of the Austrian monarchy in the Hofburg Palace, brands that achieved high results in the field of animal products were awarded the prestigious award “World Branding Awards. Animalis edition” and received the title “Brand of the Year”.

LLC Leading® participating in Interzoo 2016 in Nuremberg

This year was the first time LLC Leading® took part in the biggest International Trade Fair for Pet Supplies Interzoo 2016. The Fair traditionally took place in Nuremberg (Germany), May 26 - May 29, 2016. This was the 34th edition of the world-leading exhibition which began its story in 1950.

Leading® LLC presenting its cat litters at the largest International Trade Fair for Pet Supplies in Germany

The 34th International Trade Fair for Pet Supplies Interzoo is to take place in Nuremberg, May 26 - May 29, 2016. Visitors will be able to get a comprehensive overview of the latest products and services from the global pet industry: pet food and treats, accessories and grooming aids, medicine, toys and many other things. The 34th edition of the world-leading exhibition for the pet industry takes place in the Exhibition Centre Nuremberg, its total area is 100 000 sq m.

The “100 best products of Russia” contest

On December 17, 2015 in the Crystal Hall of the Bryansk City Hall there was held an award ceremony of the 18th All-Russian contest "100 best products of Russia" and the Regional Contest "Bryansk Quality". The motto of the 2015 Contest was “Best Russian products onto the Russian domestic market!”