News /

Pi-Pi Bent® Wins World Branding Awards Once Again

16 september 2021
Pi-Pi Bent® Wins World Branding Awards Once Again

The prestigious World Branding Awards, celebrating the achievements of the world’s greatest brands, now in its 13th edition, took place on September 9th in London in an online format.

The brands were nominated by over 115,000 consumers for the special Animalis edition which focuses on awarding the best pet and animal brands from around the world. Only 150 brands from 41 countries were named “Brand of the Year”.

Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes.

Pi-Pi Bent® has once again proved its relevance and the highest quality, by becoming a three-time gold winner of the “Brand of the Year” award. 

Animal Planet, BuddyRest, Frontline, Kong, Orijen, Pedigree, Petplan, Purina, Friskies, Rogz, Tetra, and Whiskas, were announced as this year’s Global Tier winners, amongst others.

“The Animalis Edition of the Awards honors the best brands in the animal and pet industries around the world and recognizes those who have remained at the forefront of consumers’ minds. Given the challenges the global pandemic has caused to businesses, it is an astounding success, to say the least,” said Richard Rowles, Chairman of the World Branding Forum.

“The Animalis Edition of the Awards is very competitive. Brands that win show that they have set the standard for what is expected of other pet and animal brands to be at the top of their game,” said Danny Pek, Chief Executive of the Forum.

We would like to thank all our partners and customers for being a huge part of our success. This award is our greatest honor and inspiration for future growth!