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Cat Litter Pi-Pi Bent got the “Brand of the Year” award of the World Branding Awards for the second time

26 july 2019
Cat Litter Pi-Pi Bent got the “Brand of the Year” award of the World Branding Awards for the second time

Dear friends, we happy to announce that cat litter «Pi-Pi Bent» became the Brand of the year once again according to the prestigious international award "World Branding Awards. Animalis".

In 2017 Pi-Pi Bent for the first time became the only one Russian brand - winner “Brand of the Year” award in the category “Cat Litters”.

2019 year was marked by a new victory! On July 3 at the Hofburg Palace in Vienna, Austria, the award ceremony was held, which was attended by employees of the "Leading" company: Deputy Director of Sales of STM Sergey Titov and Secretary Irina Vasilyeva.

“World Branding Awards” is an international award of the British non-profit organization “World Branding Forum”, which has been held since 2014. The main purpose is to improve branding standards around the world. The Award celebrates the achievements of the best brands on the planet.  The unique procedure of the winner’s determination includes three stages: determining of the brand value, studying of the consumer market and public online voting. 

This year more than 1000 brands from 38 countries were nominated in different categories, and only 114 brands became the owners of the gold trophy. More than 95 000 of consumers from all over the world took part in the voting period.

Pi-Pi Bent became the only one Russian brand the owner of the “Brand of the Year” award in the category “Cat Litters”.  Also among the winners of this year are such leaders of the zoo industry as Animal Planet, Pedigree, Petplan, PURINA Friskies, Tetra и Whiskas, BuddyRest, Frontline, Furminator, Kong, Orijen.

The award of "WorldBranding Awards" were solemnly awarded by the Global Chairman of "WorldBranding Forum" Richard Rawls. The prize trophy is made in Stratford-upon-Avon, England, where William Shakespeare was born. It is plated with 24-carat gold and weighs 1.8 kg and measures 24.5 cm in height and 7.6 cm in diameter.

This award is a high appreciation and recognition of the tireless efforts of many years of the teams that build and maintain the presence of the brands on the ever changing zoo market, this is the result of the cohesion of the teams and great work done.

Deputy of Sales Director of STM LLC “Leading”, Sergey Titov

Dear partners! On behalf of the management and the entire staff of the “Leading” company, I express my gratitude for your professionalism and dedication, thanks to which our products reach end consumers throughout the county and abroad.

The fact, that Pi-Pi Bent Brand has twice received the award of  ”World Branding Awards” and it`s the only one brand representative from Russia in the category “Cat Litters” indicates not only high level of organization of all processes from production to distribution. This allows us to be much ahead of competitors. 

We constantly developing and improving, so no doubt we can say that there are still many victories ahead of us!